Simple, transparent pricing
Anchored on the size of your catalog. No seat surprises, no per-resolution metering.
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Starter
$39/month
300 product groups indexed
150 assisted conversations / month soft cap
Best for stores with up to ~300 products adding their first real chat.
- Deterministic size & fit recommendations
- AI answers for product, sizing, shipping & returns
- Answers grounded in the product page the shopper is viewing
- One-click widget accent themes
- Email hand-off when it can't answer
- 30-day analytics history
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Core plan
Growth
$79/month
1,000 product groups indexed
400 assisted conversations / month soft cap
For growing catalogs up to 1,000 products that want sizing answers built in.
- Everything in Starter
- Conversational returns-reason capture — the assistant asks why on return questions
- Returns-reason breakdown in your dashboard
- 90-day analytics history
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Pro
$249/month
5,000 product groups indexed
1,500 assisted conversations / month soft cap
For established stores with a support stack already in place.
- Everything in Growth
- Remove the "Powered by Shoesy.AI" badge
- Catalog-quality flags — which product pages weaken answers
- 365-day analytics history
- Priority support + founder-led onboarding
- Roadmap input — features shaped by beta feedback
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Custom
Custom— contact us
Negotiated product-group capacity
Negotiated volume, dedicated SLA
Multi-brand groups, white-label, custom integrations.
- Everything in Pro
- White-label deployment
- Multiple stores under one contract
- Dedicated onboarding + integrations / API
- Service-level agreement
Billing you can predict
- Flat monthly price — the bill doesn't grow because the assistant answered more questions.
- Soft caps with a 20% grace band: at the cap it keeps answering through +20%, then pauses new conversations until you upgrade or the cycle resets — shoppers are never cut off mid-conversation.
- No overage line items on your bill.
- 14-day trial on every plan — cancel before it ends and you pay nothing.
- Cancel any time from your Shopify admin; no email needed.
What counts as an assisted conversation
An assisted conversation is a conversation in which the assistant actually helped — it gave at least one real answer from your catalog, your policies, or the shopper's order. However many questions the shopper asks in it, it counts once. It is a per-plan soft cap, not the sales anchor. Plans are sized by product groups indexed, the unit of catalog truth a merchant can audit against the dashboard.
A conversation starts when a shopper sends a message in the widget and ends after 30 minutes of inactivity.
Counted as 1 assisted conversation
- "Do these shoes run small?" → assistant recommends a size. One conversation.
- "Do these run small, can I return them, and how long is delivery?" → assistant answers all three. Still one conversation.
- Shopper compares three products across ten messages. One conversation.
Not counted — free
- Customer types "hey" and leaves.
- Spam or bot traffic.
- The assistant couldn't help and only handed the shopper off to a human.
Every assisted conversation shows up in the merchant dashboard with the full transcript and per-question type tags (sizing, FAQ, product, order_status, return) — the number on the bill always matches the conversation list you can read.
FAQ
How long is the trial?
14 days on whichever plan you pick, with that plan's full features and caps enabled from day one. Payment method required (Shopify standard). Cancel any time before the trial ends and you are not charged.
Can I cancel?
Yes, any time. Cancel before the trial ends and there is no charge. After the trial, cancellation stops the next billing cycle — the assistant keeps running through the period you have already paid for.
What happens if I go over the soft cap?
The assistant keeps answering — the cap is soft, not a hard wall. At 100% of your plan's cap you get a dashboard nudge to upgrade, and the assistant keeps helping through a 20% grace band above the cap (Starter to 180 assisted conversations, Growth to 480, Pro to 1,800). Past that it pauses new conversations until you upgrade or the month resets — shoppers are never cut off mid-conversation, and there is no per-conversation overage charge.
Can I switch plans?
Yes, any time. Upgrades take effect immediately; downgrades take effect at the next billing cycle so you don't lose paid-for capacity. If you regularly reach your plan's cap, moving up a tier is usually the better deal — a higher cap costs less than the friction of a paused assistant.