Simple, transparent pricing
Anchored on the size of your catalog, not the volume of conversations. No seat surprises, no per-resolution metering.
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Starter
$39/month
300 product groups indexed
200 resolved questions / month soft cap
Sub-300-SKU DTC footwear brands on Shopify Inbox or no chat.
- Full sizing AI (deterministic fit recommendations)
- FAQ + product Q&A
- Reactive mode (no cart / history awareness)
- Email escalation
- "Powered by Shoesy.AI" branding (required)
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Core plan
Growth
$79/month
1,000 product groups indexed
600 resolved questions / month soft cap
300–1,000-SKU DTC brands with weak / generic chat and no sizing widget. Primary beachhead.
- Everything in Starter
- Active sales mode (cart, history, behavior-based)
- Intelligent cross-sell + upsell
- Conversational returns capture
- "Powered by Shoesy.AI" branding (required)
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Pro
$249/month
5,000 product groups indexed
2,000 resolved questions / month soft cap (+200 if you keep branding)
Mature DTC brands running Gorgias or Klaviyo today.
- Everything in Growth
- Priority support + founder-led onboarding
- Catalog-quality flags (which PDPs need fixing)
- Branding toggle (remove the Shoesy badge)
- Roadmap input — features shaped by beta feedback
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Custom
$499+/month
Unlimited product groups
Negotiated volume, dedicated SLA
Multi-brand groups, white-label, custom integrations.
- Everything in Pro
- White-label deployment
- Multiple stores under one contract
- Dedicated onboarding + integrations / API
- Service-level agreement
What counts as a resolved question
A resolved question is a single customer need handled by the assistant — not a message, not a session, not a token. It is a per-plan soft cap, not the sales anchor. Plans are sized by product groups indexed, the unit of catalog truth a merchant can audit against the dashboard.
Counted as 1 resolved question
- "Do these shoes run small?" → assistant recommends a size, customer doesn't escalate.
- "What's my delivery time to Germany?" → assistant answers from store policies.
- "Where is my order #1234?" → assistant checks order status and replies.
- Customer asks about a product → assistant shows from catalog or recommends.
Multiple intents in one message count separately
"Do these run small, can I return them, and how long is delivery?" = 3 resolved questions.
Not counted
- Customer types "hey" and leaves.
- Spam or bot traffic.
- Escalation to a human (assistant couldn't answer).
- Same question repeated within 15 minutes.
Every resolved question shows up in the merchant dashboard with a type tag (sizing, FAQ, product, order_status, return) and the full transcript.
FAQ
How long is the trial?
14 days at Growth-level access, regardless of which plan you pick at the end. Payment method required (Shopify standard). Cancel any time before the trial ends and you are not charged.
Can I cancel?
Yes, any time. Cancel before the trial ends and there is no charge. After the trial, cancellation stops the next billing cycle — the assistant keeps running through the period you have already paid for.
What happens if I go over the soft cap?
The assistant never stops mid-conversation. You get a notification and a choice: buy a question pack or upgrade. Overage is metered at $0.25 per resolved question up to 3,000 / month and $0.20 per resolved question above 3,000 / month.
Can I switch plans?
Yes, any time. Upgrades take effect immediately; downgrades take effect at the next billing cycle so you don't lose paid-for capacity. The cascade is built so a Growth store at ~1,280 questions / month already pays close to Pro — at that point upgrading is usually the better deal.