For Shopify footwear & apparel stores
Sizing questions kill footwear checkouts. Answer them before the shopper leaves.
Shoesy AI is an AI Assistant for your Shopify storefront that answers product, sizing, shipping, returns, and order-status questions — grounded in your catalog and policies, with deterministic size recommendations. It never invents an answer.
Install on Shopify See pricing
I wear a US 10 in the Nike Pegasus — what size should I get in the Trabuco Max 3?
The ASICS Trabuco Max 3 runs true to size for most runners — coming from a Pegasus US 10, go with US 10.
US 10 in stock — $150
Why it matters
Returns are the biggest hidden cost in online apparel and footwear — and fit is the number-one reason they come back.
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$849.9B
US shoppers are projected to return $849.9 billion in merchandise in 2025 — a 19.3% online return rate.
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~70%
Nearly 70% of shoppers who returned clothing online cited size and fit as the reason.
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51%
51% of Gen Z order multiple items intending to return some.
In a randomized field experiment, an AI shopping assistant lifted sales +3.0% and cut returns −12.55%.
Information Systems Research — peer-reviewed, 2025
Vendor-reported: Under Armour cut size-related returns −27% year over year after adding a size-recommendation widget (Virtusize case study).
How it works
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1
Install and enable the theme embed — read-only scopes, no theme code edits.
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2
Shoesy indexes your catalog, policies, and FAQs.
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3
The AI Assistant answers on your storefront — every claim backed by a real variant or your own policy text, with a safe hand-off to your support contact when it isn't sure.
Built to be trusted
Shopify's built-in storefront AI handles product Q&A and order status — Shoesy adds the deterministic sizing layer it doesn't.
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Sizing intelligence
Deterministic fit recommendations computed from brand size data — never an LLM guess. Below the confidence floor, it says so and asks instead of guessing.
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No fabrication
Variant-backed product answers and retrieval-backed policy answers. If your store hasn't said it, the assistant won't claim it.
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Merchant self-service
Installs in minutes — no code, no theme surgery. Tone, FAQs, and sizing setup in one dashboard. Fully working during the 14-day trial.
Billing you can predict
Flat monthly price. Your bill doesn't grow because the AI Assistant answered more questions.
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Only real answers count
An assisted conversation is one where the assistant actually answered a shopper. Greetings, spam, and hand-offs to your own support are free.
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A soft cap that pauses, never bills
At your plan's cap the assistant keeps answering through a 20% grace band, then pauses new conversations until you upgrade or your cycle resets — shoppers are never cut off mid-conversation. Whatever happens, no overage line item appears on your bill.
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Leave as easily as you started
14-day trial on every plan — cancel before it ends and you pay nothing. Cancel any time from your Shopify admin; no email needed.
This month — 41 of 400 counted
The same ledger you'll see in your dashboard — the number on the bill matches the list you can read.
Try it live, right now
The real assistant on a real store, running the real pipeline — the same answers a shopper would get.
No password, no signup. Ask the AI Assistant about sizing, fit, or stock and watch it answer only from the store's real data.
Good questions to try:
- "I wear a US 10 in Nike — what size should I get in these?"
- "Does this come in a wide fit?"
- "What's your return policy?"
Prefer the full storefront? Open shoesy-demo.myshopify.com — Shopify asks for a viewing password, it's lusia — and the same assistant runs on every product page.
See it answering real questions
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Product suggestions come only from your live catalog — each card is a real variant at its real price.
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Follow-ups keep context — here it narrows to a model offered in D, 2E, and 4E widths.
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Every conversation is logged with its status and a Counted or Free billing tag — the number on your bill always matches the list you can read.
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Shoesy imports your existing FAQ and holds each answer for your approval — nothing reaches shoppers until you approve it.
The flow, end to end
The flow, frame by frame.
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1 · Ask
A shopper asks what you carry; the assistant answers with real products.
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2 · Grounded answer
They ask about returns; the assistant quotes your own policy, with a link to read more.
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3 · Sizing rec
They ask what size to buy; the assistant gives a deterministic recommendation.
Early access & launch updates
One email when we launch new features. No spam, no sharing. See our privacy policy.
Questions
Does Shoesy edit my Shopify theme?
No. Shoesy installs as a Shopify theme app embed with read-only scopes. It adds the AI Assistant to your storefront without editing your theme code, and uninstalling it leaves nothing behind.
Is the assistant disclosed as AI?
Yes. The AI Assistant identifies itself as AI in its header and answers truthfully whenever a shopper asks — built to meet the EU AI Act's transparency rules.
Which languages does it speak?
English, Spanish, French, German, Italian, Polish, and Portuguese, including shoppers who mix languages within a single message.
What does it cost?
Plans start at $39/month with a 14-day free trial, and you can cancel any time from your Shopify admin.
What happens when I hit my plan's conversation cap?
The assistant keeps answering through a 20% grace band on top of your cap, then pauses new conversations until you upgrade or your billing cycle resets — shoppers are never cut off mid-conversation, and there is no per-conversation overage charge.